An exhibition in which the most sophisticated production and creative techniques wear original forms, sometimes weird and funny, that ironically and iconically represent modern customs and traditions.

Formal icons and everyday objects, apparently conventional, reveal themselves in the wonder and surprise of the unexpected.

Unexpected design for expected uses, the slogan of the exhibition, anticipates the outcome that the reversal of roles between irony and icon sometimes generates. At times grotesque, tragic and even disorienting, the products showcased insist on the lever of wonder, curiosity and play.

Link to Brera site 

Partispating artists:
Aylin Bilgiç / Anna Butticci / Hagit Pincovici for Colé / Doris Darling / ENDE ceramics / Giraldi Calenda Design / Gufram presents Drocco/Mello, Emanuele Magini, Studio 65 / Hatara Project – Marine Dominiczak, Elin Flognman, Yasuyo Hida, Anke Huyben, Christine Jalio, Helmi Lindblom, Melina Lindroos, Annea Lounatvuori, Sara Malm, Wiebke Pandikow, Jelizaveta Suska, Susanna Yläranta, Ginta Zabarovska / Jouw… presents Gabi Veit, Maki Okamoto, Nils Hint, Stuart Cairns / Paul Ketz / Lebole Gioielli / Miniforms presents Paolo Cappello / Moow / Naanstudio / NINE / PIKKA / Elinor Portnoy / André Fu for Tai Ping / Evelyn Tannus / Vitra

  • title : Ironic Iconic at Milan Design Week 2017
  • at : Brera site, Milan, Italy
  • period : 4th-9th April 2017